Heart Peterborough (formerly Hereward FM) was an
Independent Local Radio
Independent Local Radio is the collective name given to commercial radio stations in the United Kingdom. As a result of the buyouts and mergers permitted by the Broadcasting Act 1990, and deregulation resulting from the Communications Act 2003, ...
station serving
Cambridgeshire
Cambridgeshire (abbreviated Cambs.) is a county in the East of England, bordering Lincolnshire to the north, Norfolk to the north-east, Suffolk to the east, Essex and Hertfordshire to the south, and Bedfordshire and Northamptonshire to the ...
, south
Lincolnshire
Lincolnshire (abbreviated Lincs.) is a Counties of England, county in the East Midlands of England, with a long coastline on the North Sea to the east. It borders Norfolk to the south-east, Cambridgeshire to the south, Rutland to the south-we ...
and west
Norfolk
Norfolk () is a ceremonial and non-metropolitan county in East Anglia in England. It borders Lincolnshire to the north-west, Cambridgeshire to the west and south-west, and Suffolk to the south. Its northern and eastern boundaries are the No ...
. Launched on 10 July 1980 as Hereward Radio 225, the station was the first local service in the area, with the studios originally based in the back of a former pub in Bridge Street, Peterborough, before relocating to the
Queensgate shopping centre in the city in 1987.
History
With the tagline of ''the station you can really call your own'', Hereward Radio began on 95.7 MHz and 225 metres/1332 kHz. Reorganisation of the FM broadcast band moved the station to 102.7 since around 1987/1988, with
BBC Radio Cambridgeshire
BBC Radio Cambridgeshire is the BBC's local radio station serving the county of Cambridgeshire.
It broadcasts on FM, DAB, digital TV and via BBC Sounds from studios at the Cambridge Business Park on Cowley Road in Cambridge.
According to ...
using the former frequency for the
Peterborough
Peterborough () is a cathedral city in Cambridgeshire, east of England. It is the largest part of the City of Peterborough unitary authority district (which covers a larger area than Peterborough itself). It was part of Northamptonshire until ...
area.
Notable personalities from the past include the former chief executive of
GCap Media
GCap Media was a British commercial radio company formed from the merger of the Capital Radio Group and GWR Group. The merger was completed in May 2005. It was listed on the London Stock Exchange and was a constituent of the FTSE 250 Index. O ...
, Ralph Bernard, who was the station's first news editor. Hereward split its AM and FM frequencies in April 1992, and called its 1332 kHz AM service '
WGMS - The World's Greatest Music Station'.
The station was bought out by the
GWR Group
GCap Media was a British commercial radio company formed from the merger of the Capital Radio Group and GWR Group. The merger was completed in May 2005. It was listed on the London Stock Exchange and was a constituent of the FTSE 250 Index. O ...
in 1995 from its original management,
Mid-Anglia Radio plc.
On 5 January 2009, Hereward FM rebranded as ''Heart Peterborough'', as part of a major rebrand involving twenty-nine stations owned by Global Radio.
On 21 June 2010, Global Radio announced that Heart Peterborough's programming would be merged with
Heart Cambridge
Heart 103 (formerly Q103) is an Independent Local Radio station broadcasting to Cambridge on 103.0 MHz and DAB Digital Radio. Heart also broadcast in Newmarket and Haverhill on 97.4 MHz.
History
The station was originally owned by ...
as part of plans to reduce the Heart network of stations from 33 to 16. It has still got different advertisements to Heart Cambridge. ''Heart Cambridgeshire's'' programming began broadcasting from Peterborough on 2 July 2010. On 19 September 2011, the station announced it would relocate to new studios in the Histon area of Cambridge.
Morborne Mast collapse
In October 2004, the 153-meter Morborne mast near Peterborough collapsed after a fire in suspicious circumstances, taking Hereward's DAB service off the air, along with the national and local
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services. A temporary mast was soon erected, restoring the service and a new permanent mast has since been erected.